Delivering strong customer experience has never been more important. Retail Week looks at the top trends affecting shoppers’ interaction with retailers 1) iBeacons Apple has snubbed near-field communication (NFC), the mobile payment method of choice for many. Its new service, iBeacons, is on the way to becoming a customer experience staple. It has ample mobile…
It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention. “Sustaining an audience is hard,” Bruce Springsteen once said. “It demands a consistency of thought, of purpose, and of action over a long period of time.” He was talking about…
Starbucks stores are meticulously designed to make customers stay longer, buy more, and return for another visit. From the lighting to the ordering counters, everything in the store has a specific purpose. In a recent Bloomberg video, reporter Sam Grobart points out five of the most common design tricks that Starbucks employs. 1. Starbucks often…
When the huge red SALE banners come down what will your retail business do next? Now is the time to start thinking about promoting your new season stock and attracting the new season shopper. Just like running a fashion show a shop window is vital to brand success. Shop windows are your first and last…
There are a thousand ways a store can display products. Actually, there are millions of ways. The question is, what really makes the most impact on your sales and customers? Here’s 3 tips to remember when merchandising your store: 1. The Power of Engagement Customers love to be engaged. Whether it’s trying on a dress…
In addition to consumer’ personal tastes and habits, the appearance and aesthetics of the packaging plays an important role in the decision to purchase a product. The time spent looking at a product influences purchase decision According to a recent study published by researchers from the University of Miami and California Institute of Technology in…
Retailers need to develop an understanding of how consumer behaviours are evolving and the impact of these changes on consumer expectations both in and outside of the physical retail location. The customer experience is changing as consumers adapt and become more connected: they are constantly connected to the internet through smart, portable, and highly usable…
Retailers who think small consider “point of sale” a place. A marketer with vision knows POS is all about the big POV. How you capitalize on the point of sale experience for your customer – your POV – can make the difference between closing the sale and losing the customer. It’s not about how these…